The Most Reverend Desmond Tutu believes these PSAs are a powerful communicating tool to encourage people to change their behaviour. Please read Desmond Tutu’s letter here.
The original PSA versions were created in English with Canadian voices. You can view the English versions by clicking on the "Spots in English" button on the left.
With a grant from OMNI Television in Ontario, the PSAs have been adapted
into 41 languages.