Global HIV/AIDS Prevention Strategy Using Comedic PSA’s
 
A Press Conference will be held at MIPTV on Wednesday, March 31, 2004 at 10:00 am in 
Auditorium I, Level 4, of the Palais in Cannes. The Press Conference will include the playing 
of some of the spots.

 The Three Amigos is a series of twenty (20) world-class animated Public Service Announcements 
(PSA’s) designed to entrench the use of condoms to stop the spread of HIV/AIDS throughout the 
world.  The PSA’s are 60, 30, 20 and 15 seconds each.  Featuring three animated (2D) condom 
characters called Shaft, Stretch and Dick, the PSA’s use comedy as a medium.  

The Three Amigos is a highly effective HIV/Aids prevention strategy, strongly supported by Nobel 
Laureate Archbishop Desmond Tutu, who has called the series “an outstanding contribution to the 
campaign against HIV” and “a powerful communicating tool to encourage people to change their 
behaviour”.   The Canadian AIDS Society says “The Three Amigos are a unique and refreshing 
concept and are bound to have an impact on the general population”.

The series has been gaining widespread support for its humour and non-threatening approach.  
The Star newspaper in South Africa called the series “a cheeky, thoroughly entertaining, ground-
breaking HIV-AIDS prevention strategy.  In fact, The Three Amigos could become a cult!”

The Three Amigos has been produced by over 80 volunteers in Canada, India and South Africa. 
Firdaus Kharas of Canada and Brent Quinn of South Africa are the lead Producers and creators.

The PSA’s are available for distribution around the world, free to broadcasters and NGO’s and 
community groups.  Further information is available at www.thethreeamigos.org.

The Producers’ contact details: 

Firdaus J. Kharas 
Tel: (1)(613) 820-6121 
Fax: (1)(613) 820-4679
Cell: (1)(613)263-3321
e-mail:info@thethreeamigos.org. 
www.thethreeamigos.org