NEWS FOR IMMEDIATE RELEASE

THE THREE AMIGOS CONSISTS OF 800 PUBLIC SERVICE ANNOUCEMENTS 
ADAPTED INTO 40 LANGUAGES

Ottawa, Canada:  The Three Amigos, a series of twenty (20) world-class animated Public Service 
Announcements (PSA’s) designed to entrench the use of condoms to stop the spread of HIV/AIDS 
throughout the world, has been created in 40 languages.  

The potential reach of this behaviour modification programme is therefore approximately 80% of the world’s 
population.  A complete list of the languages currently available is attached.

One PSA per language is currently streaming on the Three Amigos web-site, www.thethreeamigos.org.  

The Three Amigos is a groundbreaking HIV/Aids prevention strategy, strongly supported by Nobel Laureate 
Archbishop Desmond Tutu, who has called the PSA’s “a significant contribution”.  The series has been 
created by volunteers.

The Three Amigos is a series of twenty (20) Public Service Announcements (PSA’s) of 60, 30, 20 and 15 
seconds each.  Featuring three animated (2D) condom characters called Shaft, Stretch and Dick, the PSA’s 
use comedy as a medium.  

Since completion in March, 2004, The Three Amigos has received the Grand Festival Prize in Berkeley, 
California, an Hounourable Mention at the Chris Awards, two Golden Reels (Gold), a Silver Hugo in Chicago 
and the ZoieFest Award.  The Three Amigos has also been Official Selections at several festivals, including 
the Ottawa International Animation Festival, CINEME in Chicago, the XV International AIDS Conference in 
Bangkok, Vue D’Afrique in Montreal, Ten Years of Freedom in New York, the Durban Film Festival and the 
One World Festival in Ottawa.

The PSA’s are available free to broadcasters, NGO’s and community groups.  Further information is 
available at www.thethreeamigos.org


For additional information and interviews please contact: 
Firdaus J. Kharas. Producer & Director. Tel: (1)(613) 820-6121 Fax: (1)(613) 820-4679 e-mail: 
info@thethreeamigos.org